Tune In

Identify your inner genius - the places where you thrive. And then identify your inner gremlins, the limiting beliefs and critical voices that keep you from going full-throttle.

Tune Out

Learn new skills and develop a stronger business mindset to overcome your inner critics and tune out the noise that slows you down or keeps you spinning your wheels.

Tune Up

Create and implement a 3, 6 or 12-month smart goals plan for fast, high-impact action.

Full throttle coaching


  • ​Are you ready to get your motor running, and head out on the business highway? My Engine Overhaul 1:1 coaching program gets your business and life aligned and running smoothly. We’ll schedule a series of calls to rev up your core entrepreneurial and leadership skills, address your challenges, and develop strategies and action plans.

Join the Re-Invent Racing Team (Group Coaching) 

My weekly group calls, included in my 1:1 program or available as a stand-alone starting point, create a collaborative support team. You aren’t alone in the problems and challenges of entrepreneurship. Each call, tailored to current challenges and questions provided by the team, offers valuable insights and solutions for all.

organizational workshops

Our highly interactive and engaging workshops are customized to meet your specific needs and accelerate the impact of your initiatives to focus on real-world action items that drive results. Our specialized areas include single and series sessions on leadership, collaboration, sales team building and organizational alignment for success.

Fuel Throttle Coaching


What You Get:


  • A personalized Tune In, Tune Out, Tune Up!

  • A 3, 6, and 12-Month Roadmap to Radical Success Packages

  • Clarity on the race you want to run, and what winning means for you

  • Access to all content I have already created

  • Access to future content for 1 year

Who Goes Full-Throttle?


If you’re ready to put the pedal to the metal, we’ll rapidly clean your business engine, fuel your tanks and set you on the fast track. This program is for the action oriented entrepreneur ready for an intense, hard-core effort to get dramatic improvements, fast.

How We Work:


The 3, 6, and 12-Month Full-Throttle packages include individual video calls per month, one to one for 45 mins each per an agreed schedule. In off weeks, and as needed, I’ll provide email support. I also host a weekly group  Zoom call - the Re-Invent Racing Team - to cover a specific entrepreneurial topic each week. We’ll check in after 2 months, and then an ROI session on our final call.


Reinvent Racing Team

What You Get:

  • A community of passionate, dedicated entrepreneurs

  • Video Conference Weekly topical conversations

  • Actionable insights for your business, your life, and your self

  • Facebook Group Community Support ​

Who’s Ready to Race?

If you like teamwork and collaboration, join a small group of success-driven entrepreneurs driving on the same race track. But you’re not competing - you’re supporting each other to set and achieve individual goals, collectively learn new skills, take action and have accountability.

How We Work:


The Re-Invent Racing Team meets weekly on a group call. We also have a private Facebook Group, in which I offer additional insights and the team collaborates. Members post questions throughout the week, and I address as many as I can on the call.


Organizational Workshop

Speaking Engagement

Ignite and inspire your team with an engaging speaker that motivates and moves sales staff, leadership and management teams. Javier Llerena, the founder of Re-Invent Coaching, brings more than 20 years of professional experience across a variety of high-tech industries.


We hold one day workshops every month at our office in San Jose, California, but are always excited to travel to your location. Give us a call today to start the conversation about how to bring Fierce to life in your organization.

Work With Me

Our award-winning employee training workshops and programs produce immediate results. Get a taste for how Re-Invent Coaching transforms organizations by attending one of our leadership workshops. Then let us customize a perfect working session for your entire team, at your location.​

Let’s Assess Your Engine

Our 1-hour, 100%-free strategy session looks “under the hood” to evaluate your current business engine, and identify core areas we could work on together.  

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Phone: 408 579-9035 

Email : jllerena@re-inventcoaching.com


Sunnyvale, California

 © 2020 Re-Invent Coaching